Sponsorship Loses Steam, But Continues To Outpace Ad Growth
“Overall, the sports sector will account for 69% of North American sponsorship spending this year, a one point increase from 2011,” the IEG report estimates.
7 signs you’re not ready for entrepreneurship
If you recognize yourself in any of the following, reconsider before taking the entrepreneurial plunge:
Sponsorship Loses Steam, But Continues To Outpace Ad Growth
via MediaDailyNews by Joe Mandese
Describing the effect of the global economic crisis on sponsorship spending as a “wet blanket,” GroupM’s IEG unit released results of its annual year-end review and forecast, nonetheless calling for spending on sponsorships to expand 4.1% in 2012 to $18.87 billion in North America. IEG calls that rate of growth underwhelming because it is not as much as the industry had originally projected. Read more »
7 signs you’re not ready for entrepreneurship
- via CBS Money Watch By Jeff Haden
Say you’ve read the books, taken heed of the cautionary tales, filled out some standard checklists, and had many long conversations with friends and family. You’ve done your homework and feel owning your own business is right for you.
That’s great, but let’s be sure. If you recognize yourself in any of the following, reconsider before taking the entrepreneurial plunge:
You spend a lot of time personalizing your office. Sure, you dreamed of a bigger office; you’re proud of your bigger office; you deserved that bigger office; and naturally you want it to reflect your personality. But say you plan to open a restaurant; since diners will never see your office. the only thing it should reflect is “cheap.” Money should never be spent on anything that won’t touch the customer. You will be too busy chasing customers to worry about whether your office befits your stature or aligns with your personality.
You manage your fantasy teams at work. When revenues and profits are a distant dream, trash-talking the other owners in your fantasy league the last thing you’ll have time for. Starting a business is overwhelming. Exit your fantasy leagues now. Spend that time thinking about how you’ll make profits. Read more »
Elder Scrolls V: Skyrim Ships 10 Million Copies: Fastest Ever
Bethesda’s role-playing game Elder Scrolls V: Skyrim continues to sell well. The parent company ZeniMax Media revealed that they’ve shipped 10 million units of the game, approximately $650 million in retail sales, since its launch.
“We are gratified that Skyrim continues to garner high review scores and accolades around the world,” said Robert Altman, ZeniMax Media’s Chairman and CEO. “We are most grateful to our fans for their support and enthusiasm for the game, and their love of the hundreds of hours of gameplay it offers.” Read more »
The Notorious CEO: Ten Startup Commandments from Biggie Smalls
originally posted by Jake Stein at RJMetrics on Mon, Aug 10, 2009
As you may have noticed from our video anthem Business Intelligence, we enjoy our fair share of rap music here at RJMetrics. It’s not a coincidence that many rap stars are also successful entrepreneurs, and lyrics about business and entrepreneurial ambition are rampant in the genre.
Yesterday, my iTunes shuffled its way to “ The Ten Crack Commandments,” a classic and often-referenced track from The Notorious BIG’s 1997 double-album ”Life After Death.” The track is meant to be a crash-course for would-be crack dealers, but Biggie’s ten commandments actually add up to some pretty sound business advice for any industry.
I list each of the Ten Crack Commandments below, along with its underlying message for modern business operators. Read more »
Walmart’s Tony Rogers: ‘Blow Up’ Your Multicultural Budget
Retailer to Funnel Funds Into Individual Business Units
By: Laurel Wentz Ad Age
Walmart Stores is going to “blow up” its multicultural marketing budget and move the money into the company’s individual business units, said Tony Rogers, senior VP-brand marketing and advertising, at the ANA’s Multicultural Marketing & Diversity Conference today in Miami. “I’ve come to the conclusion that if you really want to be serious about multicultural, one way to do it is just blow up the multicultural budget,” Mr. Rogers said. “Take the multicultural budget out of a silo and push it out into the business units. [And] you’ve got to protect the budget and make sure it doesn’t just dissolve away.”
At Walmart, for instance, if a marketer works in a category group like food, “I’m now handing you a budget that includes a very strong multicultural component,” he said. “That makes it more difficult for that marketer to ignore any part of it. If those budgets are sitting in a silo, there’s an assumption that someone else [is taking care of it].” Read more »
Free Webinar on Social Media and Its Importance to Online Marketing
You can register today for the free webinar entitled “Social Media & Its Importance to Online Marketing“.
The powerful event shares a presentation given at @event Caribbean 2011 held in Bridgetown, Barbados. There entrepreneur Norm Bond served as a panelist on the discussion of “The Importance of Social Media in a Changing Information World”. The panel was moderated by Anthony Yearwood, Director ICT Sales, Illuminat. Additional panelists included Corey Graham 2.0, CEO Drenalin Productions and Bill French, Founder IpadCTO, Senior Editor IphoneCTO.
If you were unable to attend the event, or would like to see the dynamic presentation again, this webinar presents an excellent opportunity to gain access to the valuable information that was discussed. There are a limited number of spaces so be sure to reserve your seat now by clicking here.
@Event Caribbean 2011 Barbados: The Catalyst for Economic Development
Bridgetown, BARBADOS — October 9, 2011
Marketing authority Norm Bond will be speaking at @Event Caribbean 2011, the third international conference sponsored by the Information Society of Barbados (ISB) happening from October 24-26, 2011 in Barbados.
This year’s theme is “ICT: The Catalyst for Economic Development”. The event will be held at the Lloyd Erskine Sandiford Conference Centre in Barbados.
Bond will deliver a presentation entitled “Social Media and Its Importance to Online Marketing“. Read more »
Hennessy campaign garners 1.3M QR code interactions
LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.
One50one designed a custom-branded QR code to appear on all press releases announcing the collaboration between Kaws and Hennessy. The firm also built Hennessy a Kaws-branded mobile Web experience as the back-end of the QR code. Read more »
