These powerful platforms are like having a 24/7 marketing assistant who doesn’t need sleep, snacks or sick days.
And guess what?
You can start using Artificial Intelligence to actually get results—without needing a computer science degree.
Focus on understanding how these tools can improve your marketing strategies. And bring a willingness to adapt and experiment.
I recommend you start by integrating these platforms into your current workflow, and watch your marketing efforts transform.
Step 1: Choose the Right Tool for the Right Job
Don’t get caught in “shiny object syndrome.”
Identify your biggest time wasters—email responses, lead scoring, social scheduling—and plug in an AI tool that fits.
For example:
- ChatGPT or Jasper for content and email
- Ocoya or Lately.ai for social media
- SurferSEO for content optimization
- Seventh Sense for email timing
Step 2: Set Up a 1-Hour Weekly AI Workflow
Block one hour. Map your key tasks. Train your tools using past data or preferred styles.
For example:
- Feed ChatGPT your brand voice guide
- Upload past subject lines to smart email AI
- Reuse high-performing posts with tweaks
Step 3: Let AI Draft, You Approve
You’re still the boss.
Use AI to start, not finish. AI outputs = version 1. You finesse, brand it, and hit send.
Final Pro Tip:
Pair AI tools with automation platforms like Zapier or Make.com to scale output while you sleep.
And if you’re not sure where to start 👉
Grab the AI Marketing Playbook
— it’s your shortcut to clarity.
Norm Bond
