Serious business owners invest a lot of time and money into developing a solid brand.
People will buy from you simply because they recognize your brand and they've associated good feelings with your business. A lot of struggling entrepreneurs don't even think about branding, which is probably one of the reasons why they're struggling so much.
Your brand strategy should be thoughtfully developed with an understanding of who your target audience is, what your product does for them, and how you want them to feel.
Why should they care about your brand in the first place?
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