Digital marketing is a form of promotion that uses the internet, social media and other digital devices to reach out to customers. Since the COVID-19 pandemic the internet has become vital to the survival of many industries. Pressure to implement online tactics has increased due to lockdowns and changes in consumer buying behavior. If there ever was a time for your brand to invest more heavily in digital marketing, it’s today.

Types of digital marketing

There are many types of marketing strategies that are used in digital marketing. These include social media, email marketing, and search engine optimization (SEO).

Social media is one of the most popular forms of digital marketing. It can be used to promote a company’s products or services. It also offers a way for companies to interact with customers and potential customers on a personal level.

Email marketing is another form of digital marketing. It allows companies to reach out to their customers through email messages or newsletters that are sent directly to their inboxes.

Search engine optimization is an online strategy that helps companies improve their rankings on search engines such as Google, Yahoo!, Bing, etc. It is a process that helps to improve a website’s visibility in search engine results pages. The goal of SEO is to make money through the organic traffic that it can generate.  

Digital marketing tactics are making working, shopping and entertainment more interactive and convenient. Around the globe, consumers have grown more comfortable with using digital channels to meet their needs. This presents increased opportunity for digital savvy entrepreneurs and brands. 

Planning your digital marketing strategy

In the past, companies have relied on a wide range of online and offline marketing strategies. Since the pandemic, we’re seeing companies being forced to examine and pivot how they market their products and services. Digital marketing has gained more importance for businesses that are winning in this new environment. It means creating different forms of promotion based on the company’s business goals. 

Consider this example. You’re an e-commerce company so you create one type of strategy for attracting new customers and another for retaining repeat customers. This segmentation gives you an opportunity to add value by making your messages more relevant to people on your email list. A benefit of this tactic is that it leads to increased conversions.  

Regardless of the objectives, every digital marketing strategy should include a mix of coordinated activities and initiatives that are designed to introduce a company’s products or services to potential customers.

There are a number of ways to market your business in the digital world. By creating a website, optimizing your website for search engines, targeting your audience and using social media, you can reach a large number of potential customers.

Norm Bond

Executing your digital marketing strategy

Digital marketing is an integral part of any company’s online presence. One needs to have a digital marketing strategy in order to execute it successfully.

Here are some tips that can help you develop a good digital marketing strategy:

– Define your goals and objectives before starting.

– Create a list of keywords and phrases that describe your business, products, and services.

– Identify the channels you want to use for your strategy. These could be social media platforms, blogs, etc.

– Develop a content calendar that will include topics for blog posts, photos for Instagram or Facebook posts, etc.

– Set up Google Adwords campaigns or other paid search advertising campaigns if you want to advertise on Bing or Yahoo!

– One of the most important things that you can do to make your website successful is set up analytics programs like Google Analytics so that you have a better understanding of how your visitors are using your website.

Measuring and optimizing your digital marketing strategy

Digital marketing strategies are often measured by metrics like ROI (return on investment), CPM (cost per thousand), and CTR (click-through rate). The ROI is calculated by dividing the profit from the campaign by how much was spent on it.

If you want to optimize and measure your online marketing efforts you are not alone. Most businesses today are in this same position.

The key is to take action. The first step is understanding what’s important to your business and measuring it consistently. 

Here are some things to consider tracking:

-Your website’s traffic and how much of it is coming from organic search results

–How many leads are you getting from your website?

-What’s the bounce rate for your website? 

-How many people are following you on social media and what kind of engagement do they have? 

-What are your conversion rates for different types of marketing campaigns?

Conclusion

There are a number of ways to market your business in the digital world. By creating a website, optimizing your website for search engines, targeting your audience and using social media, you can reach a large number of potential customers.