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The Power of SEO: 4 Techniques to Help You Reach Your Audience

Social media provides a direct route to share information about the brand, its culture, and more. It is now an essential part of business marketing in the digital age. It has been a game changer in the way companies engage with their customers.
Search engine optimization is one of the most important tools for any company looking to grow their online presence.

Search engine optimization (SEO) is one of the most important tools for any company looking to grow their online presence. Google, Yahoo and Bing all exist to help users find what they’re looking for more quickly and easily. When it comes to SEO, the more relevant your content is to the search terms you’re targeting, the more likely users will be able to find your site when they search those words. 

When you optimize your website for search engines, it means that your pages have been written and formatted in a way that makes them easier for bots to understand and rank. Optimizing your site has other benefits as well. It increases traffic from targeted keywords which can result in better quality links from trusted websites which are a sign of trustworthiness; this also signals to users that you take their experience seriously by investing in their needs.

TECHNIQUE 1: Define Your Audience Before Writing Original Content

Before you even think about writing your first blog post, it’s important to think about the kind of content that your audience wants and needs. You need to be able to take a step back from your day-to-day activities and think about the bigger picture. Once you know who your ideal customer is, it will be easier to write SEO friendly content that resonates with them. Doing some research is where you start. You can learn more about the language your audience uses when searching online, what their pain points are, and what kinds of questions they’re asking. This will help you choose relevant keywords and make sure you’re providing answers to your audience’s questions and addressing their pain points.

TECHNIQUE 2: Make Sure Your Site is Well-Structured and Easy to Navigate

When you’re optimizing your site for search engines, the most important thing to consider is the user experience – your audience. While you want to make sure that search bots can crawl your content effectively, you also want to make it easy for your readers to navigate your site. When people come to your site from a search engine, they only have a few seconds to decide whether or not to stay. The text on your homepage, as well as your subheadings and images, should be relevant to the keywords you’re targeting. Your site should also be easy to navigate. When you’re optimizing your site for SEO, the first thing you want to do is make sure you have a sitemap. It should be linked to from your front page and should be easy to find on your site.

When you optimize your site for search engines, you can rank highly for search terms related to your products and services, like “best yoga mats” or “best laptops”. This will bring more traffic to your site and help you convert these users into customers.

Norm Bond

TECHNIQUE 3: Use Video Marketing to Grow Awareness of your Brand

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Your audience loves videos and you need to deliver them. They’re awesome for expanding reach. I love videos because they can help you rank on search engines more quickly than static images and text. Videos also have the potential to go viral, which can bring more people to your site than ever before.

It’s important to choose the right video topics and formats, however, if you want them to help you achieve your SEO goals.

Make sure that your videos are related to your business’s core purpose and the products or services you provide. 

Using videos in your marketing strategy can help you rank on the first page of search engine results for a wide variety of search terms, which means more potential customers finding and clicking on your site.

When writing your video’s title and description, make sure you include the same keywords that you would use for a blog post or article. This will help drive more traffic your way from search engines.

When adding your video to your website, be sure to include a transcript of the video in the tab. This will help crawlers understand your video and will also give your viewers the option to read your video’s content if they prefer.

TECHNIQUE : Write High Quality Articles to Build Trust with Users  

A lot of people use search engines to research products before they buy them. Who spends their money today without comparison shopping online?

In fact since COVID comparison shopping, product reviews and discounts are trending for entire categories of products. 

When you’re optimizing your site, you can make that process easier for your audience by creating high quality articles that act as reviews for your products and services.

By including information like price, shipping details, and any other important facts that prospective customers might want to know, you’re making the buying process easier.

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The bonus is that when you optimize your site for search engines, you also can rank highly for search terms related to your products and services, like “best yoga mats” or “best laptops”.

This will bring more traffic to your site and help you convert these users into customers.

When you create these articles, however, it’s important to make sure they are of high quality and relevant to your ideal consumer or buyer. The keywords and phrases you found in your research stage turn into gold here.

You want to avoid plagiarism. If you’re in doubt about how to properly cite your sources or use someone else’s content, it’s best to err on the side of caution and rewrite the content yourself. Never copy another person’s work and claim it as your own. It’s against the law and can get your site penalized or even removed from the search engine results pages.


When you optimize your site for search engines, you’re helping create a better experience for your readers and customers.

If you write original content for your site and optimize for search engine ranking, you’re helping your business grow

By  providing high quality content that’s easy to navigate and understand, you’re reaching a wider audience than you would otherwise.

Can you think of any more powerful motivation? Your audience is waiting. Ready to get busy?

SEO is really an integral part of digital marketing. Used properly it can help you reach your target audience. It can increase your website visibility to a higher position and keep  you ranked above all your competitors. Why not benefit from more traffic, higher conversion rates, and better ROI?

Norm Bond
NORM BOND is widely recognized as an international authority on marketing, social media and public relations. He's passionate about using social media and digital technology as tools for economic expansion.
Norm Bond
Norm Bond


digital marketing to find customers, grow sales and increase profits

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