SEO is the most important aspect of digital marketing for any business. It is the process of making your website more visible to search engines and web users by using different techniques such as keyword research, backlinks, on-page optimization, content marketing, etc.

With SEO you can attract customers who would otherwise never find you by getting higher rankings in search engine results pages (SERPs).

How Does SEO Work?

SEO is a marketing strategy that helps to increase the visibility of a website in search engine results pages (SERP). Google uses an algorithm called PageRank to rank webpages and other content based on its relevance to the topic.

The SEO process starts with analyzing the site’s current state and then implementing changes accordingly. This includes optimizing the title tags, meta descriptions, content, and keywords for better search engine rankings.

How Can I Start Using SEO Today?

SEO is an important part of the marketing mix for any company. It helps you to get found by potential customers and make more sales.

A good SEO strategy starts with your website and making sure it is optimized for search engines. This is done by getting your site listed in the major search engines, like Google and Bing, so they can find it when people search for products or services you offer.

While there are many different aspects of SEO, there are some basic steps that will help you get started today. 

If your traffic is dead and you’re not getting organic results poor SEO strategy may be at the root of your problems.   

Norm Bond 

SEO is a complex process with many factors that can be optimized for better results. It is important to understand the basics if you plan to grow your business with digital marketing.  Once you have a solid grasp of the basics it will be clear how SEO impacts the success of your brand.