In today’s digital world, brands need to find ways to connect with their target audience and grow their business reach. Social media marketing is a great way to expand your audience and increase brand awareness. There are huge potential benefits for small to medium size businesses. For starters this is the most cost effective way to get your brand message in front of as many people as possible.
This is why millions of companies are investing time and money into Facebook, Twitter, Instagram, Pinterest, TikTok, LinkedIn and other niche social platforms.
The social media landscape has changed dramatically since the COVID-19 pandemic. More consumers have turned to social media to connect with friends and family. They are also doing product research, reading reviews and spending lots of money based on the content they find. If your brand is outdated or invisible on social media it will be difficult to survive in this new normal business environment.
Read on to discover 10 crucial tips to help your brand grow through social media marketing.
1. Establish a Social Media Strategy
As businesses become more and more reliant on social media to reach their target markets, it is becoming increasingly important for them to establish a social media strategy. A social media strategy should include a plan for how the business will use each of the major social media platforms, as well as a timeline for implementing and updating the strategy.
The first step in establishing a social media strategy is to determine the business’s goals for using social media. Are they looking to generate leads, increase brand awareness, or build relationships with customers? Once the goals have been determined, the business can create content and campaigns that will help them achieve those goals.
It’s also important to identify who within the company will be responsible for managing the social media accounts. This should not be left to just one person, but rather a team that will work together to create and execute the social media strategy.
2. Keep an Eye on Your Competitors
As a small business owner, you know that it’s important to keep an eye on your competition. You can learn a lot by watching what they’re doing and how they’re doing it. By monitoring your competition, you can adapt your own business strategy to stay ahead of the curve.
You should also keep in mind that your competitors are watching you too. So it’s important to always stay one step ahead of them. Keep track of their latest products, services, and marketing campaigns. And if you see something that looks like it could be successful, don’t be afraid to try it out yourself.
The bottom line is that keeping tabs on your competition is essential for any small business owner who wants to stay ahead of the game.
3. Optimize Your Social Media Profiles
Are you looking to improve your social media presence? Whether you’re a business or an individual, optimizing your social media profiles is a great way to boost your online presence and get more out of your social media marketing.
Here are some tips for getting started:
- Start by creating complete and accurate profiles on all of the social networks you use. This means filling out all of the required information, including your name, website, profile picture, and bio.
- Use keywords in your profile to help improve your search engine ranking. For example, if you’re a photographer, include keywords like “photography,” “photojournalism,” and “videography” in your bio.
Make sure your profile picture is high quality and representative of your brand or personality.
4. Create Engaging Content
Creating content that engages an audience is essential for any business, organization, or individual looking to reach new heights. The key to engagement is finding the right mix of information and entertainment that speaks to your target audience. Once you know what makes them tick, it’s time to get creative with the delivery.
Utilize eye-catching visuals, share personal stories, ask for input, and be interactive with your followers. Most importantly, stay true to your brand voice and message while keeping an open mind to new ways of engaging with your audience.
Many businesses abandon their social media efforts too early because they jump into a bunch of different channels without knowing what they’re doing or why. Think long term.
5. Prioritize Quality Over Quantity
When it comes to our work, most of us would agree that quality is more important than quantity. We’d rather have one great article or project than five mediocre ones. However, when it comes to our time, we often prioritize quantity over quality. We try to fit too many things into our day instead of focusing on the things that are really important.
We need to start thinking about our time in the same way that we think about our work. We should focus on the things that are really important and let the other things fall by the wayside. We can’t do everything, and we shouldn’t try to.
It can be hard to change the way we think about time, but it’s worth it. By prioritizing quality over quantity, we can make sure that we get the most out of our content marketing efforts.
6. Make sure your social media platform is updated regularly
If you’re not updating your page frequently enough, users will quickly lose interest in what you have to say. As a result you won’t be reaching as many people as possible in your target audience. That’s the wrong way to build a brand.
Your objective is to leverage social media platforms to reach new customers and grow your business. If your social media platform isn’t updated regularly, you’re not reaching as many people as you could be. In fact, you might be hurting your brand and missing out on potential customers altogether.
Nobody wants to buy from a site or online store that looks like a ghost town. Add fresh content regularly which engages your audience. You need a media mix that might include blog posts, images, videos or even just status updates about what’s going on with your brand. Whatever it is, make sure it’s interesting and relevant to your followers.
If you’re not sure where to start, there are plenty of resources available online that can help you get started.
7. Leverage Influencer Marketing
This form of marketing is beneficial because it is not only cost-effective but also more personal than traditional advertising methods. Brands can target a specific audience and even create a more personalized message for them. The marketing strategy of leveraging influencers has been around since the invention of social media.
The influencer’s followers are usually loyal to the influencer and are therefore likely to trust the product they are being recommended. If done correctly you can also boost conversions because an influencer’s followers may be more likely to respond to your call to action. Not only is influencer marketing more affordable than traditional advertising, it has the potential to generate a higher return on investment.
The downside of this form of marketing is that it can be difficult for smaller brands that do not have as much money or influence as larger brands do to find an influencer who fits their needs.
8. Analyze and Optimize Your Efforts
It’s important to remember to track your progress so you can continually improve your social media efforts. To best analyze and optimize your work it is important to first take a step back and evaluate your actual results. If you applied the tips above you already have a good understanding of your social media goals and they are connected to your brand marketing.
It’s easy to get caught up in the excitement of social media and chase vanity metrics including likes and shares. If that’s what you want then go for it. But if you want to reach business goals like lead generation, improved conversion rates and increase sales you need to establish KPIs (key performance indicators) and make adjustments based on the data. Use a notebook, app, or online tracking tool to track progress towards your goals. Test your landing pages and continue to optimize one version at a time.
9. Use Paid Advertising Strategically
Paid advertising can be an extremely effective way to reach a specific audience with your marketing message. However, it is important to use paid advertising strategically in order to get the best return on your investment. Knowing your goals helps you determine which social media platforms are best for your campaign and how much money you should allocate to your budget. What are you hoping to achieve with your paid advertising? Increased brand awareness? More website traffic? More page likes? Increased sales?
Not all social media platforms are created equal when it comes to paid advertising opportunities. Facebook is the most popular social media platform and is great for businesses that want to build a community around their brand. Since Meta also owns Instagram its easy to cross-promote based on interests and audience demographics. On Twitter you can advertise your brand through targeted tweets and posts. Today all the major social platforms including LinkedIn, Pinterest, TikTok and Reddit provide paid advertising opportunities for savvy marketers.
10. Experiment With Different Social Media Platforms for Your Brand
As a business owner, you need to explore the benefits of using different social media platforms for your brand. Where does your target audience hang out? What is their social media platform of choice? Who are the key influencers and brands on those platforms? Spend time listening to the conversation and determine how you can add value. Each platform has its own unique benefits that can help a business reach its goals. Don’t waste time on a new platform that is not relevant to your target audience or brand.
Therein lies one of the most debated topics in deciding which network to use – what is the best fit for my business? You can only find out through engagement and testing. The truth is, every network has their own pros and cons that make them perfect for certain brands while not being so great for others. As you experiment with different social media platforms you will discover which ones work best for your brand.
Starting a business is hard, but social media marketing makes it even harder. If you’re not using social media to market your business, you’re losing out on an incredible opportunity to connect with potential and current customers. Apply the tips above to establish a clear strategy for using social media to grow your brand. Don’t spread yourself too thin by chasing the next shiny social platform.
Many businesses abandon their social media efforts too early because they jump into a bunch of different channels without knowing what they’re doing or why. Think long term. Figure out the goals of your campaign and tailor each channel accordingly. Your brand will thank you later.