Do you need to grow your Etsy business? In today’s economy, it can be difficult for artists and creatives who often have to rely on their craft to make a living. If you’re an Etsy seller, you know that the site can be a great way to sell your products and make a living. However, if you want to take your Etsy business to the next level, you may need to use modern marketing tactics to grow your business with repeat buyers.
Repeat visitors are essential for a successful Etsy shop. Simple as that. Every day you get new visitors to your shop. Whether you are selling prints, jewelry, or a handmade item, you want to make them see your brand again and again. You want them to consider picking up an item from your shop every time they visit.
The repeat traffic channel is the most effective method to bring in repeat customers. It is based on content and SEO. If your online presence gets recognized more often it increases the chances of getting new customers. Just think about it, if someone comes from Google and lands on your Etsy shop, they are more likely to buy something from you than from a competitor.
In the peak of the Etsy holiday shopping season e-rent conducted a survey to a panel of 1061 etsy shoppers that asked what would make you buy from an etsy seller again? For ecommerce we know it’s those repeat buys that are going to help carry our brand further along and boost revenue.
When you get customers emotionally involved and they know, like and trust your brand, repeat sales won’t be far behind. Imagine your existing customers recommending you to their friends and contacts.
This digital word-of-mouth marketing creates super fans and increases your conversions. An added benefit is it lowers your cost per lead while improving return on advertising spend.
But how do we encourage these valuable repeat sales?
Testing is everything. According to buyer research there are four key actions you can implement to bring them back to your Etsy shop to spend more money.
What would make you return to an Etsy shop to make a second purchase?
Here’s the cool thing about these four items. You can appeal to all of them quite easily.
By bundling these qualities together you can create the perfect unboxing experience for your customers.
Just be conscious of the type of customer that you’re selling to if your target customer is an eco-friendly mom packaging your items in plastic might not be the best option, so look for a more natural packaging option.
You can say things like thanks so much for your order bob the color you chose for your custom pillow is my personal favorite and thanks for supporting my small business. And here’s a little pro tip– address them by name. A person’s name is to that person the sweetest and most important sound in any language.
Combine these four things and you’ll be appealing to some critical points. This is what real Etsy buyers have said would help them to return to a shop to make a second purchase.
The best way to increase the number of repeat sales on your Etsy shop is to make sure that you keep up with your customers’ needs as they change. You can learn as much as possible about what they’re buying and what their individual tastes are so that you can tailor your offerings accordingly. Always try to have something new in your shop in order to retain your existing customers and make them come back again.
