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The Ultimate Guide to Choosing the Best Social Media Platform for Your Business

Social media can be used for a variety of purposes, whether it’s for marketing your business or connecting with customers.

Social media networks are the fastest ways to connect and engage with your target audience. Do you want to get the word out about your business, brand, events or sales offers? If you want to expand existing and potential new customers you’re in the right place. Social media platforms can be a great way for businesses to reach new customers.

However, it is important that you know how to use these digital tools in the right way. There are many different social media platforms out there, and each one has its own features and benefits. Before choosing a platform, it is important that you decide which type of business you are trying to grow.

For example, if you are looking to build a community of people who love your product, it may be better to use a social media platform like Instagram. On the other hand, if you want to sell products online, it may be better to use a social media platform like Facebook. Once you have determined which type of business you are trying to grow, it is important that you choose the appropriate platform and create relevant content.

Social media can be used for a variety of purposes, whether it’s for marketing your business or connecting with customers.

Norm Bond

There are some things to keep in mind when using social media. 

First, make sure you’re posting relevant content to your audience. You want to be authentic and engaging with your followers, but you also don’t want to spam them with too much content. 

Second, make sure you’re sharing quality content and not just any old thing to get views on your account. The content mix needs to include text, audio, video and interactive elements appropriate for your audience and platform.

Third, make sure you’re paying attention to engagement metrics like likes and shares. A higher percentage of likes and shares will mean more people are engaged with your brand. Digital marketing metrics are a huge advantage if you want to maximize your return on advertising spend (ROAS).

Finally, make sure you’re monitoring your social media accounts regularly so you can respond quickly if there are any issues. Communication is a two-way street and you want to engage quickly and protect your online reputation.

With so many social media platforms available, it can be difficult to decide which one to use.

The following criteria will help you in the platform selection process:

Consider Twitter is known as a “public square” where conversations can take place with anyone who follows the conversation. Instagram is more about building relationships with existing followers. Facebook is more about targeting existing followers and fans. TikTok is known for short care-free content meant to make you laugh, lip-syncing challenges, and dance videos. LinkedIn is targeted at professionals looking for job opportunities, collaborators and lead generation.

Don’t be afraid to experiment with different social strategies if they seem like a good fit for your audience. Social media is all about finding what works for you and then sticking with it!

Why is Choosing a Social Media Platform So Important?

Social media is a necessary tool for businesses to succeed in the digital age. It is important that they know how to use this tool in the right way.

The right social media platform can help you grow your business and reach potential customers. But it is not easy to choose the one that will be best for your business. There are many social media platforms out there and it can be confusing for a business owner to decide which one will work best for them.

Choosing a social media platform needs to take into account factors such as your company’s size, industry, target audience, budget, and marketing goals.

Social Strategies 
These are some questions that should be answered before selecting a social media platform.

  • What type of content do you need?

Content is a powerful way to engage with your audience and generate leads. It can be used in many different ways, such as social media updates, blog posts, case studies, and landing pages.

Understanding your goals will help you determine what kind of content you need to create. Do you want to build awareness? Do you want to generate leads? Do you want to build trust?

  • How many followers do you have?

While having a large following is important for any business, it’s especially important for those trying to grow their social media following. Having a large following can help you reach more people and build trust with your followers, which are both essential to growing your audience. 

In addition to being valuable in terms of audience size, having a high number of followers on social media can also be valuable in terms of exposure. Having more followers means that more people will see your content and be more likely to follow you if they like what they see. 

So if you’re looking to grow your social media following and reach a wider audience, it can definitely be worth it to invest time and effort into growing your follower base!

  • How much time do you have to dedicate to posting on social media?

One of the most frequent questions I get is “How much time do I need to spend on social media?

The average person spends about 2 hours and 15 minutes a day on social media. But not everyone has the time to dedicate to social media from a business perspective.

Remember you can’t eat likes and shares. Leave enough time between posts so that you can respond to comments and engage with your followers.

Helpful Tips

Here are some helpful tips that can help you maximize your time on social media without sacrificing quality content or engagement. 

Tip #1: Create A Social Media Calendar

Set up a routine that works for your schedule and stick to it! Social media is an ever-changing ocean. Without a plan, you are just going to drown in the noise.

To begin creating your social media calendar, start by taking stock of all of your social accounts, and then write down what you feel like posting on each day in the following week.

Then take a look at your schedule and see what days work well for posting. 

By prioritizing your schedule and keeping track of your time spent on social media, you can identify areas where you can streamline your efforts.

Tip #2: Be authentic. This means you should remain true to your brand and the values that make it unique. 

It also means that you should be willing to engage with your followers and show them that you care. Social media is a public forum, so it’s important that you use it in a way that feels natural and authentic.

Tip #3: Be thoughtful. Primarily your content needs to be interesting to your target audience. Avoid posting irrelevant content just because it’s popular; this will only backfire in the long run. Your content needs to be relevant and helpful too, as this will help you build trust and engagement with your followers.

Tip #4: Edit and Optimize. Make sure that your content is well-crafted for each platform. Consider your images, videos, text, keywords, hashtags and confirm that it looks good when shared across various channels. And make sure it is mobile friendly.

Business Goals

  • What are your goals for the business?

The key here is to make sure that your social media strategy is aligned with your business goals so that it works towards achieving those goals. If you don’t have a business plan and a marketing strategy get these in place now. Then work backwards to figure out the best way to achieve them using digital and social media tools.

Social media is a game of quality over quantity. If you’re not sure how to get started, start by setting a clear goal. What do you want to accomplish? How much time do you have to spend on social media each day?

Once you’ve determined your goals, work backwards to figure out the best way to achieve them.

For example, if one of your goals is to build brand awareness, you could use social media platforms such as Twitter and Facebook to share relevant news stories about your company and product. You can also create a blog to share information about your business. 

Furthermore, you can use social media to engage with customers by asking for their opinions or providing them with useful product information. 

In today’s digital era it’s important to know the difference between a SMM (Social Media Marketing) and an SMO (Social Media Optimization) strategy.

An SMM strategy is all about getting followers, likes and shares by posting quality content and engaging with people on social media in an authentic way. An SMO strategy is more focused on generating leads and sales through paid ads or sponsored posts that promote your service or product.

The two most popular platforms for advertising are Facebook Ads and Google Ads. The first one allows you to customize ads based on demographics, location, interests and more “paid social” on Facebook and Instagram.

Google Ads has become synonymous with the term “paid search.” Advertisers bid to display product listings, brief advertisements, or videos to web visitors on Google, YouTube, Google Maps and other related properties. 

On average, we’re talking 3.6 billion social media users around the globe each month. If you don’t align your business and social marketing goals then you already plan to fail.  


There are many social media platforms to choose from, but the best one for your business depends on your goals and what you hope to achieve.

If you’re looking to connect with customers and generate leads, LinkedIn is a good option. If you’re looking to build brand awareness, Twitter and Facebook are good choices. And if you’re looking to drive website traffic, Pinterest, TikTok and Instagram are good options.

It is important to choose the social media platform that is best suited for your business. Do your research and find the platform that will reach the most people in your target audience. With your business goals at the center you can tailor your social media strategy accordingly.

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Norm Bond
NORM BOND is widely recognized as an international authority on marketing, social media and public relations. He's passionate about using social media and digital technology as tools for economic expansion.
Norm Bond
Norm Bond

NORM BOND is widely recognized as an international authority on marketing, social media and public relations. He's passionate about using social media and digital technology as tools for economic expansion.

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