Social Media and email marketing are the most effective channels for digital marketing. The advantages of segmentation and personalization lead to better return on ad spend. Traditional marketing methods such as TV, radio, print, billboards and more are less effective in reaching customers and prospects. 

Social media and email marketing through platforms like Facebook, Instagram or Twitter allow companies to reach their customers or prospects in a personal manner. Messages can be tailored based on specific interests, problems and concerns. By engaging with chat and instant messages you reach people when they are most interested.  This is key to grabbing attention and cutting through the noise in both the local and global marketplace. 

A key component of a successful digital marketing strategy is a well-designed website that loads quickly and is easy to navigate. This is like the ignition switch for a car. It’s necessary to start the engine, and if it’s not in the right place, the car won’t run.

What do you want to achieve with your digital marketing?

The goal of digital marketing is to increase the number of potential customers by attracting them to a business’s website and then converting them into paying customers. It is an essential part of any business’s marketing strategy.

There are many different ways in which a business can use online marketing to attract customers. The most popular methods include social media, search engine optimization, email marketing, and pay-per-click advertising.

The best business goals for digital marketing are:

– To increase awareness of a brand or product

– To generate leads and conversions

– To increase customer loyalty

The most successful digital marketing campaigns will have a goal that is measurable. For example, if an online retailer wants to increase its sales for a specific product, it could set a goal of generating 10 new customers per day with the product in question.

A powerful business goal for a mortgage broker would be to increase the number of leads generated by at least 20% in one year.

Digital marketing is the perfect way to reach an online audience. You can attract a wide range of customers and prospects who can’t be reached through other offline methods like flyers or billboards.

It enables companies of all sizes to build relationships with new customers and maintain their current customer base. In addition you have the ability to get immediate feedback on your marketing and advertising efforts. 

Who is your target audience?

Marketing is all about finding the right audience and communicating with them. This is because marketing, by definition, is the process of promoting goods or services to a particular group of people. But how do you find the right audience for your products or services?

There are many ways to find your target audience. You can start by identifying what you want to sell and who you want to sell it to. Then, you can use research tools like Google Keyword Finder, Google Trends, Facebook Ads,  or YouTube Ads to find out what people are searching for on the internet globally or in your local market.  You can also use blogs, podcasts and influencers that have a similar target audience as yours.

Consider this example. You’re an e-commerce company so you create one type of strategy for attracting new customers and another for retaining repeat customers. This segmentation gives you an opportunity to add value by making your messages more relevant to people on your email list. A benefit of this tactic is that it leads to increased conversions.  

Regardless of the objectives, every digital marketing strategy should include a mix of coordinated activities and initiatives that are designed to introduce a company’s products or services to potential customers.

The number of digital marketing channels has increased over the years. What started as just email now includes social media, mobile, search engine optimization, podcasts, videos and more. The key to success is not sticking with one strategy but instead being open to change and always creating new strategies and tactics for different channels.

Norm Bond

Which platforms will you use for digital marketing? 

This is a question that every business owner and marketer asks themselves. There are various platforms that you can use for your digital marketing, but the most popular ones are Facebook, Twitter, Instagram and LinkedIn.

If you are looking for conversions, then you should use Facebook Ads or Google Adwords. You might also want to look into social media advertising and email marketing. If you are looking for traffic, then you should use Google Ads. You might also want to use Instagram or Facebook Ads to target specific audiences by age, location, interests etc.

As you can see the best platform answer depends on the goals of your digital marketing strategy and your target audience..

What type of content will you produce? 

Now that you have your strategy, target audience and platform in place you need to turn to creating valuable and relevant content to serve them.

Measurement and Evaluation
Your digital marketing efforts need to be constantly evolving and optimized based on the actual results versus projections. It takes testing, optimizing and scaling to keep up with the ever-changing digital landscape.

The number of digital marketing channels has increased over the years. What started as just email now includes social media, mobile, search engine optimization, podcasts, videos and more. The key to success is not sticking with one strategy but instead being open to change and always creating new strategies and tactics for different channels.

Conclusion
A successful digital marketing strategy has five key components: a strong website, engaging content, search engine optimization, social media engagement, and email marketing. By focusing on these components, you can create a well-rounded digital marketing strategy that will help you reach your target audience and achieve your business goals.