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Understanding the New Face of Social Media Marketing

As more people use social media, it is up to brands to figure out how they can make their service easy and enjoyable for users.

New technologies such as live streaming and augmented reality are changing the way brands are using social media to market their products or services. The latest social media trends show that brands should be thinking about how they can use these new technologies to create a memorable experience for the customer.

With more people using social media, it is up to brands to figure out how they can make their service easy and enjoyable for users. Thanks to the new tech tools  brands have more opportunities than ever to reach their target audiences and to build relationships with them.

By using automation tools, you can schedule and share content on social media channels at set times to ensure maximum exposure.

It’s easy to understand why social media is an essential part of an effective digital marketing strategy. But you need to determine the best social media platforms that you can use for your business.

Facebook is the most popular social media platform in the world. Instagram and Twitter bring millions of daily users to social.

TikTok was the most downloaded app of 2021, with 656 million downloads. While many people only see it as a  Gen Z platform for dance challenges, TikTok includes content for almost every kind of community. In addition the platform continues to add new features to increase monetization for creators and brands.

You should also consider LinkedIn, Pinterest, YouTube, Snapchat or Tumblr as they might be more suitable for your business.

The good news is that you can create a social media campaign on any of these platforms to promote your brand, engage with your audience and market your products and services. In this post you will learn more about how to stand out in today’s fast-paced social media marketing environment. 

Why social media is important for businesses

Brands have been using social media as a marketing tool to reach out to their customers and promote their products and services. Social media platforms such as Facebook, Twitter, Instagram, Snapchat, YouTube are used by companies to connect with their audiences and generate leads.

Social media provides a direct route to share information about the brand, its culture, and more. It is now an essential part of business marketing in the digital age. It has been a game changer in the way companies engage with their customers.

The following examples illustrate how social media can be used by businesses in a variety of ways:

– Social media can be used as a customer service channel to answer questions or address complaints from customers;

– Social media is also an effective way for brands to share information about their products or services with customers;

– Brands may also use social media to engage with customers on topics that are relevant to them such as current events or popular culture.

A successful social media campaign can have an enormous effect on the success of a business. The benefits include  increasing traffic to their website, higher visibility in search engine rankings, and generating new leads for potential sales opportunities.

Norm Bond

The different types of social media platforms

As a business owner, you know that social media is a powerful tool to reach new customers and grow your brand. But with so many different platforms to choose from, it can be hard to know which ones are right for your company.

Each social media platform has its own strengths, weaknesses and unique features that should be considered before investing your time and resources.  

Here’s a breakdown of the most popular social media platforms and what they’re best used for:

Facebook is the most popular social media platform, with over 2.9 billion monthly active users. It’s best used for building relationships with customers and growing your brand awareness.Facebook allows businesses to create pages where they can post updates, photos, videos, and answer customer questions. By sharing engaging content businesses get customers to like their pages and see updates in their newsfeeds. Facebook also offers paid advertising options and powerful targeting. Used effectively businesses can target specific customers based on demographics such as age, gender, location, and interests. Recent privacy concerns and iOS updates mean you have to be smarter tan eer as an addvertiser.

Twitter is a great platform for sharing short snippets of information and driving traffic to your website. It has over 217 million monthly active users. Brands use the platform for promoting short-term deals and discounts. Twitter allows businesses to create profiles and post tweets, which are limited to 280 characters. Twitter now allows audio, publishing and live feeds. With its large audience of influencers, Twitter is a great place to promote your content and get it seen by more people. 

Instagram is a social media platform that is owned by Facebook. The app has over 2 billion monthly active users as of July 2022. We know Instagram is great for sharing photos and videos, building a community of followers, and promoting your brand or business. It has a high user engagement rate, which means people are more likely to see your posts and follow you. The large user base gives you an opportunity to find your target audience and develop a specific group of followers to bring into your sales funnel.

LinkedIn has a mission to connect the world’s professionals to make them more productive and successful. Users jump on board to network with other professionals, find jobs or employees, and promote their business or brand. In terms of reach there are more than 830 million members in over 200 countries and territories. Hubspot found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter.

YouTube is not only the top video sharing app, but also a search engine. It has over 2.2 billion monthly active users and is used by people from all corners of the world on a daily basis. Many people use YouTube as their main source of information and “how-to” video content. Want to watch your favorite TV shows and movies online for free? YouTube is also an entertainment hub and alternative to having to pay for cable or satellite services. It’s also an important tool for marketers who want to reach out to a global audience that is becoming increasingly more mobile-centric. 

TikTok is a social media app that seems to have blown up in popularity overnight. The app has more than 1 billion monthly active users worldwide. It was founded in 2015 by Chinese entrepreneur Zhang Yiming, who now has a net worth of more than $49.5 billion according to Forbes. The widespread popularity of TikTok also created a new generation of influencers and social media stars. Users share short videos of themselves using the in-app camera or upload pre-recorded videos from their phone or computer.

Snapchat is a social media app that has grown tremendously in the past few years. Users send messages that will disappear after a certain period of time, known as “snaps”. It has approximately 293 million daily active users with 4 billion snaps shared per day. The unique features and functions of the app appeals to young people who don’t want their messages to be saved forever on social media platforms like Facebook or Instagram. Over 26% of Snapchat daily users are based in the US.

Pinterest is a social media platform with more than 444 million monthly active users. The company was founded in 2010 and has grown rapidly since then due to its user-friendly interface that makes it easy to find new content.The site is divided into two main categories: boards and pins. Boards are composed of collections of pins, which are images or videos shared on the site. People are using the app to find new recipes, style ideas, and home décor. It is also a great place for brands to post their products and advertise them to an audience of millions of people.

Reddit has more than 430 million monthly active users. It ranks sixth as the most visited site in the United States, which means more people visit Reddit than they do Netflix, eBay, Instagram, LinkedIn, or Twitter. People can share links, images, and text posts.There are some key differences between Reddit and other social media platforms. It relies on a forum structure with “subreddits” built around interests, topics and brands. Best practices for marketers are to engage in subreddit discussions, create relevant content, and be an active member in the target community.  

Tips for using social media effectively

The first step in developing a social media strategy is to identify your target audience and the channels they use.

The next step is to decide what you want your brand’s voice and tone to be on social media. It’s also very important that you create content that will resonate with your target audience, so make sure that it speaks their language, has the right amount of humor, and includes relatable topics.

What are major social media challenges for brands?
Social media is a great way for brands to interact with their customers, but if they don’t do it right, it can be a waste of time and money. It is not always easy to use social media effectively.

This means careful planning and execution are required. Done correctly social media channels can be extremely valuable in reaching target audiences and achieving marketing goals. 

Here are some things world class brands do to use social media more effectively:

1. Define your goals. What do you want to achieve with your social media campaign? Increased awareness of your brand? Increased engagement with your brand? Increased sales? Defining your goals upfront will help you stay on track.

2. Choose the right channels. Not all social media platforms are created equal – some are better suited for certain types of campaigns and content than others. Do your research to determine which platforms would work best for your specific business goals.

3. Create engaging content. You’ve heard the saying. “Content is King.” It’s still true and the other side of that is making sure the content is engaging for your audience. You need to find a balance between providing valuable information and promoting your product or service. 

To increase your chances of success review this checklist with your team:

– Have a clear objective and strategy in mind before starting a social media campaign- Use the right platform for your target audience

– Reaching the right target audience

– Creating relevant and quality content

– Be consistent in your messages

– Focus on humanizing your brand

– Track your results, metrics and statistics

It’s important to remember that social media should be seen as an extension of the company’s brand. That means that the business needs to stay true to its mission, values and beliefs while also being authentic.

Creating and managing a social media campaign

A successful social media campaign can have an enormous effect on the success of a business. The benefits include  increasing traffic to their website, higher visibility in search engine rankings, and generating new leads for potential sales opportunities.

The first step in creating a social media campaign is to determine the goals. What are you trying to achieve? Once you know your goal, you can determine the best way to achieve it using social media. 

Next, you need to develop a plan for the campaign. This plan should include who will be responsible for creating and posting content, when content will be posted, and how often the account will be updated.

These campaigns can be created for both small businesses as well as large corporations. The strategies for each are different, but both require a great deal of effort and creativity to be successful.

Measuring the success of your social media marketing

When it comes to social media marketing, there is no one definitive way to measure success. But by looking at a variety of factors, you can get a good idea of how well your efforts are working.

One key metric is the number of followers or fans you have. This indicates how popular your brand is and how much interest there is in what you’re doing. But it’s not the only measure. Engagement rate is also important, as it shows how many people are interacting with your posts. This could be through likes, comments, or shares.

You can also look at website visits or conversions that came from social media. If people are clicking through to your website or landing pages from social media, that’s a good sign that you’re reaching your target audience. 

A third metric is your email list. Keeping track of this is important because it’s a good indication that you’re reaching your target audience and keeping them engaged.

Make adjustments based on the actual results of your social media marketing efforts. The point is to optimize each campaign and then scale to get the best return on investment.  


It is evident that social media marketing is a valuable tool for businesses of all sizes. By creating and maintaining a social media presence, businesses can connect with current and potential customers, build brand awareness, and create a community of followers who are invested in the success of the business. While social media marketing requires time and effort, the benefits it provides make it well worth the investment.

Social media is a great way for brands to interact with their customers, but if they don’t do it right, it can be a waste of time and money. However, with careful planning and execution, social media channels can be valuable in reaching target audiences and achieving marketing goals. 

Norm Bond
NORM BOND is widely recognized as an international authority on marketing, social media and public relations. He's passionate about using social media and digital technology as tools for economic expansion.
Norm Bond
Norm Bond

NORM BOND is widely recognized as an international authority on marketing, social media and public relations. He's passionate about using social media and digital technology as tools for economic expansion.

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