Are you ready to embrace the power of AI in your Black Friday email campaigns? It can help you make a lasting impact on customers, drive higher engagement and boost conversions.

Rihanna launches Fenty Beauty and drops holiday marketing tips that we can apply for Black Friday and all year long.

Most companies are running AI pilots but seeing no real ROI. McKinsey calls it the “Gen AI paradox”: nearly 80% report using AI, yet few see bottom-line impact. The problem isn’t the tech — it’s the lack of strategy. To break out of pilot purgatory, leaders must shift from shiny dashboards and copilots to AI agents wired into revenue-driving workflows. This article unpacks the paradox, the strategic shift, and how to find the growth levers that matter.

Most AI startups don’t collapse from chaos. They lock the wrong decisions when velocity, capital, and automation outpace shared understanding. Here’s how structural compression quietly creates irreversible risk.